The nation that will insist upon drawing a broad line of distinction between the fighting man and the thinking man is liable to find its fighting done by fools and its thinking by cowards.
-- Sir William Francis Butler
In the bestselling tradition of The HP Way, The Spirit to Serve describes how one of the most successful hoteliers of the twentieth century built Marriott International from a respectable $50-million-a-year enterprise into the mammoth $9-billion multinational giant of today. Told in the words of J. W. Marriott, Jr., The Spirit to Serve distills years of hard-earned wisdom and experience into twelve timeless lessons that managers at any level can implement in their own business lives.