The Design of Everyday Things: Revised and Expanded Edition

by Don Norman

Book cover for The Design of Everyday Things: Revised and Expanded Edition

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.   The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.   The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.   The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

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  • On Aug 10 Tom Copeland (USCG) read this book and commented:

    The section on affordances vs signifiers reminded me of how we did internal tool permissions at a company I worked at. Instead of hiding a button, we'd show the button and then when the user clicked on it we'd surface a "request permission" dialog. So both the affordance - i.e., the capability - and the signifier - i.e. the button - were visible to the user, even if the user didn't yet have the permission grant to do the functionality.