The nation that will insist upon drawing a broad line of distinction between the fighting man and the thinking man is liable to find its fighting done by fools and its thinking by cowards.
-- Sir William Francis Butler
FranklinCovey This Interesting Book Challenges The Way You Understand "Trust, " Demonstrating That It Is A Hard-Edged, Economic Driver Rather Than A Soft, Social Virtue. Author Stephen M. R. Covey Explains That Trust Is A Skill That Can Be Learned And Measured, And When Applied To Business Makes Organizations More Profitable, People More Endorsable, And Relationships More Energizing. Hard Cover Topics Include: How To Inspire Lasting Trust In Personal And Professional Relationships How To Quickly And Permanently Gain Trust Of Clients And Coworkers 13 Behaviors Of High-Trust Leaders Throughout The World