The nation that will insist upon drawing a broad line of distinction between the fighting man and the thinking man is liable to find its fighting done by fools and its thinking by cowards.
-- Sir William Francis Butler
This work shows how anyone can use the power of conversation to control the minds, emotions and behaviour of others in hundreds of different family, business and social situations. The book offers straightforward techniques for dealing effectively with family members, building friendships and successfully handling clients and subordinates.